A US-based Cape Coast artist, Tallybo Ix Flowsachi, has reiterated his displeasure as to why Ghanaians and African musicians are obsessed with the Grammy Award scheme.
The musician posted on his Facebook page that Africans should not use the award as a benchmark to evaluate other Africans because that might demotivate both established and up-and-coming musicians.
He believes that the Grammy Award and the Ghanaian award program, the VGMA, or Nigeria’s CMA, are identical, so he does not understand why African artists should be devastated if their names are not selected for the nominations.
He went on to say that the Grammys are properly branded and well-hyped compared to those of Africans. According to him, musicians in Africa have been indoctrinated into believing that the Grammys are superior to theirs. He wrote,
You are in Africa chasing an American music award (Grammys) and using it as a yardstick to measure African artistes.The Grammys is just like VGMA or Nigerian music awards or CMA but it’s branded well and hyped up.You guys are just brainwashed.Same way you say CMA or VGMA is corrupt;Same way Americans say Grammys is corrupt.Support your own and make it big.
Tallybo Ix Flowsachi creates amazing music by fusing hiplife, highlife, and rap; his hit song “Crack the Code” is performing well across all platforms.
Look at the post below.