Goldstar Air, the award-winning international airline, will help revive and elevate Ghana’s fashion industry, bridging the gap to the global market. The airline will collaborate with the Ghanaian fashion industry to launch an initiative to promote traditional attire globally and showcase Ghanaian talent on the world stage.
Ghana’s fashion industry is a rich tapestry woven with threads of history, culture, and innovation. Yet, despite its immense potential, it struggles with limited access to international markets and insufficient support for local designers. The airline will be a beacon of hope that could transform this narrative, elevating Ghanaian fashion to new heights and providing a global platform for local cloth designers.
This exposure would not only boost sales but also foster cross-cultural exchanges that enrich the design narratives of Ghanaian fashion.
The fashion industry is a multi-billion-dollar global industry devoted to the business of making and selling clothes. The airline’s 24-hour service will be showcasing Ghanaian clothing on board with our traditional attire to international audiences and selling some as duty-free products.
Goldstar Air’s In-flight magazine also holds the key to unlocking international markets for Ghana fashion designers and will feature designs of their work. The airline will showcase Ghanaian fashion, culture, customs, and tourist attractions on board the aircraft screens.
Fashion designers for Goldstar Air uniforms, shoe markers, watches, and belt manufacturers for our operations will gain international recognition as our crew displays their work on board, which will promote Ghanaian brands to the global fashion market and give them access to a huge financial opportunity.
The ripple effects of Goldstar Air’s involvement in the fashion sector extend beyond individual designers. The influx of international orders would necessitate larger production scales, employing artisans, weavers, tailors, and other related professions. The economic empowerment would uplift the entire country, nurturing a robust and dynamic fashion ecosystem.
Goldstar Air will sponsor and facilitate participation in international fashion weeks, trade fairs, and exhibitions. Such opportunities would spotlight the meticulous craftsmanship and cultural heritage embedded in Ghanaian textiles, capturing the admiration and interest of global fashionistas.
The fashion industry is a product of the modern age. Before the mid-18th century, virtually all clothing was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century, with the rise of new technologies such as the sewing machine, the rise of global capitalism, and the development of the proliferation of retail outlets such as department stores.
Clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices. Although the fashion industry developed first in Europe and America, today it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold in a third.
The airline’s 24-hour service will assist Ghanaian fashion designers to be a major contributor to the local economy and excel in the flourishing global fashion industry. Globally, the fashion market is valued at $3 trillion, so a concerted approach by stakeholders in the country will rake in foreign exchange and will position Ghana as a country recognized for its fashion design powers.
Goldstar Air will also collaborate with Textile manufacturers in Ghana, an industry consisting of ginneries and textile mills producing batik, wax cloth, fancy printed cloth, and Kente cloth. The textile industry has shown signs of significant growth in recent years, promoting high-quality traditionally designed fabrics as “Made in Ghana” to niche markets, especially the United States. Ghana’s textile industry includes vertically integrated mills, horizontal weaving factories, and traditional textile manufacturing firms involved in spinning, hand-weaving, and fabric processing.
According to the Chairman and Chief Executive Officer of Goldstar Air Eric Bannerman, the fashion industry reviving initiative is part of the avowed strategy of the airline’s 24-hour service to fully optimize Ghana’s tourism potential. Ghanaian fashion is deeply rooted in the culture, which sets it apart from other African countries. Ghanaian designers are known for their keen ability to blend traditional African textile patterns with modern silhouettes.
Goldstar Air has been sponsoring some organizers of fashion shows in Ghana to promote the fashion and textile industry. The airline supported the maiden edition of the GBG Fashion Show and Art Exhibition which seeks to Give Back to Ghana and Africa as well as promote and offer opportunities to the African youth in the Fashion & Art Industry.
GBG Fashion & Art Show celebrates and promotes African culture as well as promotes the creatives involved offering them opportunities to excel and build a creative brand that travels beyond the borders of the African Continent.
The Art of Fashion edition introduces the maiden edition of The Golden Thread Awards, which Recognizes Excellence and Offering Opportunities in the Fashion Industry. These two ceremonies feature creatives from Kenya, Rwanda, Nigeria, and Ghana and are open to all African Countries.
Goldstar Air supported the Kids In Tourism (KIT) initiative as part of the airline’s corporate social responsibility. Kids in Tourism festival in Accra and Kumasi is being organized in collaboration with the Ministry of Tourism, Arts and Culture and the Ghana Tourism Authority (GTA). It is part of the ‘Beyond the Return’ program of activities lined up for the ‘December in GH’ events.
Nana Akua Afriyie, Chief Executive Officer of Kids In Tourism, emphasized that the festival is an annual event for children from different schools to showcase the rich tourism and cultural potentials of Ghana. She said children needed to be protected in these times to be able to live their full potential to grow to become responsible citizens.
The tourism festival features a cultural display by the children, recitals, and a grand durbar by the children, from all 16 regions of Ghana. Resource persons interacted with them about the tourism potentials of Ghana and wear Ghana and Eat Ghana and Feel Ghana.
Goldstar Air supported Naa GaDangme for their annual traditional pageantry show which allows young, energetic, intelligent, eloquent, and beautiful GaDangme ladies to show their talents.
Goldstar Air collaborated with Miss Tourism Ghana to bring smiles to Countryside children’s welfare home in Bawjiase, located in the Awutu Senya West Municipal Assembly, Central Region-Ghana, by donating assorted items and organizing a party for them.
The Ghanaian pageantry is noted for promoting the rich cultural heritage and tourist sites in the country, as well as grooming the young ladies about the nation’s culture and traditions. Miss Tourism Ghana managed by Chief Executive Officer Mrs. Delphine Brew-Hammond, won the Outstanding Tourism Woman of the Year at the National Tourism Awards.
Mr. Bannerman emphasized that, by promoting Ghanaian fashion on board, Goldstar Air fosters cultural exchange, supports local designers, and contributes to the country’s economic growth. The airline in collaboration with fashion event organizers will be coming up with Ghanaian Fashion Week, a week-long event that will be showcasing the hottest of Ghanaian fashion at all our destinations. The fashion shows will be another way that Ghanaians can showcase their talent internationally.
Ghanaian fashion has long been a center of design for decades, but their styles were largely unknown outside of Africa, therefore, the airline initiative will let Ghanaian designers have a stronghold on global fashion. Now, as the world becomes more globalized and connected, these designers will finally be getting the international attention that they deserve.
As much of Africa won independence in the mid-twentieth century, a wave of liberated creative expression swept across the continent, and its evolution hasn’t stopped since. Showcasing a dazzling array of garments alongside music, visual art, and much more
Goldstar Air will convey Ghana’s history and culture to the world, as well as present dispositions and mindsets in the patterns, designs, fabrics, and colors of the clothes we wear, as well as how we wear them. In Ghanaian culture, fashion or clothing is just as important as any other facet of society. The airline will represent each ethnic group across the length and breadth of the country, with their distinct culture and uniqueness in the way they dress.
The airline will be boosting tourism and economic growth with our featured customized attires of Kente cloth, Kaba, and Slit (Smock/Fugu) which holds the potential to be among the global fashion industry. The Ghanaian Smock or Tani is a fabric worn by both women and men in Ghana. It is the most popular traditional attire in the country. The fabric is called Tani in Dagbani, while the male and female wear are respectively called Bin’gmaa and Bin’mangli. Goldstar Air will help textile manufacturers serve regional and international markets with printed African patterned fabrics.
Batakari, also known as Fugu is an attire mostly worn by women and men in the northern part of Ghana. In Ghana especially in the northern part, people are adapted to the Batakari trend as it is part of their culture. It is also termed as a plaid garment that is similar to what is popularly known as Dashiki or Joromi among some tribes.
Made of hand-loomed strips of cotton, it is either sewn or woven depending on the designer and the public’s preference. Batakari as some may choose to call it in the north, and Fugu by the southerners is oftentimes accompanied by a cap. Batakari is considered a mark of power and tradition as some political leaders have been seen wearing the attire to make public statements.
Kwame Nkrumah declared the independence of Ghana on March 6, 1957, wearing the Batakari.
Kaba is the Ghanaian term used for the top half of the common traditional attire the Kaba and Slit; which comprises the long wrap skirt called the slit (sleet) and the matching blouse the Kaba. An African equivalent of the Western tailored Top and Skirt. This customary African fashion dress is a very symbolic outfit in Ghanaian society as it is strongly associated with the ladies, especially the older folks. African prints are used for Kaba and slit dresses. The most beautiful yet very expensive garments used for these fashion styles are the Kente and lace (lace Kaba).
Over the years, “kaftan” has become the catchall term in fashion for any kind of loose-fitting robe or tunic—often used to describe several garments of Middle Eastern and North African origination. It can be made from almost any fabric; most are made of silk, wool, or cotton and are often bound with a sash. Kaftans are worn by both men and women in variations. You can try it while you visit the country.
Jokoto or the Joker pants are made from African wax print. Pants made to fit everyone, easy comfy ready for dancehall and feel the Reggae and connect with the roots. Just adjust the waist to your perfect fit and you are ready to roll. Comes with different style prints with two large side pockets.
The Ntama style is a Ghanaian style that has been around for many years. It is usually a piece of cloth wrapped around the chest of both Ghanaian men and women.
The Jalabiya is usually worn by Ghanaians. Originally a traditional Egyptian garment, the same term is used for traditional Sudanese and Eritrean clothes, but both look different from the popular Egyptian garment which is worn by both Egyptian males and females and is much more colorful. The colors are often white in the summer. In countries with winter, thicker fabric in other colors such as grey, dark green, olive, blue, tan, or striped fabrics are used and colorful scarves are worn around the neck. Ghana has no winter so all you need is a jalabiya without scarves.
The jumper is a Ghanaian top usually worn by men who wrap in Ntoma. Mostly white, the outfit is worn to cover the chest. It can also be sewn with other colors depending on how one may want it.
The Ahenemaa slippers are Ghanaian-made and worn by the Akans. It is worn to compliment the Ntoma outfit by both men and women. Usually handmade, the slippers are quite heavy since it is made with wood.
Culture is a broad term that refers to shared beliefs, values, practices, customs, and behaviors that characterize a group or society or the sum of the collective knowledge of a group. To simplify collective knowledge in culture. Culture is passed on from individual to individual, but more importantly, collectively through creative products.
By promoting Ghanaian fashion on a global scale, Goldstar Air would play a vital role in preserving and strengthening the country’s cultural identity. The stories woven into Ghana’s traditional fabrics and contemporary designs are rich narratives of heritage and pride. Through the airline’s efforts, these stories would travel far and wide, fostering a deeper appreciation for Ghana’s cultural legacy.
Goldstar Air is more than just an airline, it is a potential catalyst for a fashion revolution in Ghana. By providing access to global markets, facilitating participation in international events, promoting sustainable practices, and fostering innovation, the airline will help revive and elevate Ghana’s fashion industry.
From the Volta, Ho Industrial Zone viability will be an economic generator for the region. Hajj flights to and from the Kingdom of Saudi Arabia and charter flights will also open more doors for the Volta region.
From the Northwestern corner of Ghana, Wa will be experiencing charter flights from the rural and smaller communities connecting global cities which will help businesses in the area expand and attract new companies. Also, Hajj flights to and from the Kingdom of Saudi Arabia.
From the Mother of all regions, Tamale will serve as a pivotal hub for our airline’s maintenance base, cargo, and training school and plans are underway to operate international flights to and from the Sahel region and Hajj flights to and from the Kingdom of Saudi Arabia.
From the Garden City Kumasi, the airline will initially operate flights to Rome, Madrid, Hamburg, London, Dusseldorf, Milan, and Hajj flights to and from the Kingdom of Saudi Arabia.
Also from the Capital city Accra, flights shall include destinations such as Washington, Dubai, Lagos, Toronto, Monrovia, Conakry, Abidjan, Guangzhou, Dakar, Banjul, Rhode Island, London, Freetown, and pending cities such as Miami-Florida, Atlanta-Georgia, Chicago-Illinois, Glasgow-Scotland, Houston-Texas and many more.
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