Multiple award-winning actress and entrepreneur, Lydia Forson has lifted the lid on how it’s necessary to have a backup plan for any situation, said so because of the COVID–19 outbreak.
Lydia Forson appreciated the good side of the COVID–19, saying she helps creatives and entrepreneurs to be more creative. She said the COVID-19 period for her is also a relearning period, and before the lockdown was instituted, she, with her team had already sat down and decided what to do.
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She told Bernard Avle on his Point of View Show that as a creative she knew she couldn’t go out there on set to film or to produce any movies, but she used social media to reach out to her millions of followers, stayed in touch with them, and also used the opportunity to introduce her other businesses to them.
“There is always something you can do, the great thing about what I do is I don’t limit myself to only one thing, so even though this is difficult, I am not hit that hard. When we were on lockdown, I told myself I may not be able to go on set, but I am a creative, I am an actress, I entertain people, what can I do within my four corners, so it forces you to go into creative mood,” she told Bernard.
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Lydia Forson said it is unfortunate that the system does not allow artistes to make enough money from their creativity even while using social media, and urged stakeholders to put in the structures to enable them monetize their works.
